The Win Without Pitching Manifesto: How to Transform Your Creative Business and Charge More for Your Work
A Win Without Pitching Manifesto Books Pdf 13
If you are a creative professional who sells ideas or advice, you may have experienced the frustration and pain of pitching your work for free, competing with other firms on price, and being treated as a commodity by your clients. You may have wondered if there is a better way to run your business, one that allows you to charge more, win more, and enjoy more satisfaction and respect.
A Win Without Pitching Manifesto Books Pdf 13
Well, there is. And it's called The Win Without Pitching Manifesto, a book by Blair Enns that lays out 12 steps to transform your creative firm from an order-taker supplier to an expert advisor. In this article, we will give you an overview of what this book is about, why you should read it, how to get it, how to implement it, and what resources and tools can help you along the way.
What is The Win Without Pitching Manifesto?
The Win Without Pitching Manifesto is a manifesto of business practices for those who sell ideas and advice. It was written by Blair Enns, a business development consultant who has worked with hundreds of creative firms around the world. The book was published in 2010 and has since become a classic in the field of creative entrepreneurship.
The book challenges the conventional wisdom and status quo of how creative services are bought and sold. It argues that free pitching, speculative work, lengthy proposals, and price-based competition are not only harmful for creative firms, but also for clients who end up with mediocre solutions.
Instead, the book proposes a new approach based on specialization, positioning, value-based pricing, diagnosis before prescription, conversations instead of presentations, expertise instead of paper, selectivity instead of desperation, and confidence instead of subservience.
The book consists of 12 proclamations that outline the principles and practices of a Win Without Pitching firm. They are:
We will specialize
We will replace presentations with conversations
We will diagnose before we prescribe
We will rethink what it means to sell
We will do with words what we used to do with paper
We will be selective
We will build expertise rapidly
We will not solve problems before we are paid
We will address issues of money early
We will refuse to work at a loss
We will charge more
We will hold our heads high
Why should you read The Win Without Pitching Manifesto?
If you are a creative professional who wants to improve your business and your life, you should read The Win Without Pitching Manifesto because it will help you:
Stand out from the crowd and attract more ideal clients
Establish yourself as an authority and a trusted advisor in your field
Charge more for your work and increase your profitability
Win more business without giving away your thinking or writing lengthy proposals
Build stronger and more respectful relationships with your clients
Enjoy more freedom, autonomy, and creativity in your work
Avoid burnout, stress, and frustration caused by pitching, discounting, and commoditization
Make a positive impact on your industry and society by delivering better solutions
How to get The Win Without Pitching Manifesto Books Pdf 13?
If you are interested in reading The Win Without Pitching Manifesto, you have several options to get the book. You can:
Download the PDF version of the book for free from OceanofPDF. This is a website that offers free downloads of books in various formats. However, please note that this may not be legal or ethical, as it may violate the author's copyright.
Purchase the hardcover or paperback version of the book from Amazon. This is the most common and convenient way to get the book. You can also read reviews and ratings from other readers.
Purchase the Kindle version of the book from Amazon. This is a digital version of the book that you can read on your Kindle device or app. You can also access features such as highlighting, notes, and dictionary.
Purchase the audiobook version of the book from Audible. This is an audio version of the book that you can listen to on your phone, computer, or other devices. You can also adjust the speed, skip chapters, and bookmark sections.
How to implement The Win Without Pitching Manifesto?
Reading The Win Without Pitching Manifesto is not enough. You need to implement it in order to see results. Here are some steps you can take to apply the book's principles to your creative business:
Choose a niche. The first step is to specialize in a specific market, discipline, or problem that you can solve better than anyone else. This will help you differentiate yourself from your competitors and attract more qualified leads.
Position yourself as an expert. The second step is to communicate your value proposition clearly and confidently to your prospects and clients. This will help you establish yourself as an authority and a trusted advisor in your field.
Price based on value. The third step is to charge more for your work based on the value you create for your clients, not on the time you spend or the market rate. This will help you increase your profitability and avoid price-based competition.
Diagnose before you prescribe. The fourth step is to conduct a thorough discovery process with your prospects before you propose a solution. This will help you understand their needs, goals, challenges, and opportunities better and tailor your offering accordingly.
Replace presentations with conversations. The fifth step is to avoid giving away your ideas or writing lengthy proposals for free. Instead, have conversations with your prospects where you share your point of view, ask questions, listen, educate, and persuade.
Do with words what you used to do with paper. The sixth step is to simplify your proposal process by using verbal agreements instead of written documents. This will help you save time, reduce friction, and increase trust.
Be selective. The seventh step is to choose your clients carefully and say no to those who are not a good fit for you. This will help you avoid bad projects, difficult clients, and low-value work.
Build expertise rapidly. The eighth step is to continuously learn and improve your skills and knowledge in your niche. This will help you 71b2f0854b